Frequently asked questions

Your questions answered.

How does AI generate realistic user responses?
Our AI personas are trained on extensive consumer behavior data and natural language patterns. Think of them as method actors who've studied their roles thoroughly - they understand the context, demographics, and even the subtle nuances of how different consumer groups express themselves. But don't worry, we're not storing any personal data - just learning the patterns!
What types of research can I conduct with DICA?
From concept testing to brand perception studies, DICA's got you covered! Our platform excels at in-depth interviews, focus groups, and quick pulse surveys. Whether you're testing a new product name or validating your entire brand strategy, our AI personas can engage in meaningful conversations across various research scenarios. It's like having a focus group ready 24/7, minus the coffee and cookies.
How long does it typically take to get results?
Remember those traditional research projects that took weeks? We've cut that down to hours. Most studies deliver insights within 2-4 hours after launch. Our AI works at superhuman speed, but don't worry - it's not cutting corners. It's just really, really efficient at what it does. Think of it as having hundreds of interviews happening simultaneously!
Can I customize the AI personas for my specific target audience?
Absolutely! You can tailor our AI personas based on demographics, psychographics, and even specific consumer behaviors. Want to talk to tech-savvy millennials in urban areas? Or perhaps health-conscious parents in suburban settings? Our AI can adapt to match your exact target audience. It's like having a shapeshifting research participant who perfectly matches your ideal customer profile.
What makes DICA different from traditional research methods?
Three things: Speed, scale, and consistency. While traditional methods might give you insights from 10-20 participants over several weeks, DICA can engage with hundreds of AI personas in hours. Plus, our AI never gets tired or biased, and you can run tests 24/7. Think of it as having a tireless research team that works at the speed of light - without the need for coffee breaks!
How do you handle data privacy and security?
We take security seriously - like, really seriously. Our platform operates on enterprise-grade infrastructure with end-to-end encryption. We don't store personal data, and all research data is anonymized and encrypted. Plus, our AI personas are synthetic, meaning they provide insights without involving real consumer data. It's like having a vault within a vault, but for data!