Concept Testing Tool
Test New Ideas with Confidence
Quickly validate your concepts and test new ideas before investing in development. Get actionable insights in under an hour to ensure your ideas resonate with your target market and are poised for success.
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Unlock Actionable Insights with AI Analysis
Automatically Identify Key Drivers of Customer Preferences
Our AI engine scans open-ended responses, highlighting frequent words and identifying trends within key customer segments. This helps you understand exactly what drives decision-making and improve your concepts accordingly.
Save Time with Automated Data Analysis
AI-Powered Sorting for Effortless Results
Leverage machine learning to swiftly analyze customer data without the need for tedious manual sorting. See the most relevant insights by age, income, geography, and other important segments, delivered in formats like PowerPoint and CSV for easy sharing.
Get High-Quality, Trustable Data Fast
Trusted Synthetic User Panel
Access insights from our synthetic users that are powered by industry-leading algorithms, ensuring your data is not only fast but also reliable. Automatically clean poor-quality responses for data that you can trust and act on.
Start Refining Your Concepts Today
Join thousands of businesses using DICA’s Concept Testing Tool to gather actionable insights and create winning ideas.
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Frequently asked questions
Your questions answered.
- What types of concepts can I test with DICA?
- DICA supports testing of product prototypes, marketing messages, UX designs, and more.
- How does DICA ensure reliable results?
- DICA’s platform connects you with the right audience segments and uses AI tools for concept validation to ensure accurate, actionable insights.
- Can I test multiple concepts simultaneously?
Yes, DICA allows you to test several ideas at once using monadic testing or other methodologies.
- How quickly can I get results?
- Results are delivered in real-time, enabling you to make swift, data-driven decisions.