A/B testing, sometimes called A/B split testing or AB experimentation, is a methodical approach to comparing two versions of a digital element (such as a webpage, email, or product feature) to determine which version better achieves specific goals.
Breadcrumb navigation shows users where they are on a website. It works like a trail of links that leads back to the homepage.
A Call to Action (CTA) is a strategic marketing element that explicitly directs users to take a specific action.
Card sorting is a user research technique where participants organize information into logical groups.
Churn rate is the percentage of subscribers who discontinue service subscriptions within a given time. Learn how to calculate customer churn rate.
Comparative testing is a systematic evaluation method that directly measures how different options perform against each other through simultaneous assessment.
Concept testing is a sophisticated research methodology employed in new product development to evaluate ideas before substantial investment in development.
Confidence intervals are statistical ranges that estimate population parameters from sample data with a specified level of certainty.
Conjoint analysis is a sophisticated research methodology that helps businesses understand how customers make complex purchase decisions
Customer journey mapping is a strategic tool used to visualize and analyze the customer experience, from initial awareness to post-purchase interactions.
Customer Relationship Management (CRM) refers to a system or strategy that businesses use to manage and improve interactions with their customers.
A key metric that reflects how well a company meets customer expectations. It’s a vital factor in fostering loyalty, driving repeat business, and generating positive word-of-mouth. From its foundations in psychology and economics to its applications in marketing and technology, CSAT has been studied extensively. Today, Generative AI (GenAI) is reshaping how businesses understand and improve CSAT, unlocking new possibilities for creating exceptional customer experiences.
Diversity, Equity, and Inclusion (DEI) encompasses fundamental principles for creating fair and welcoming environments where all individuals can thrive.
Descriptive analytics is a fundamental branch of data analytics that focuses on processing and analyzing historical data to understand past events and performance patterns. It transforms raw data into meaningful insights by answering the question "What happened?" through various statistical methods and visualization techniques.
Diagnostic analytics is a comprehensive approach to data analysis that focuses on understanding the root causes behind past events and outcomes.
Discrete choice models analyze how individuals make decisions between distinct alternatives, commonly used in marketing, economics, and behavioral research.
A double-barreled question is a problematic survey format that merges two or more distinct inquiries into a single question, typically using conjunctions like "and" or "or".
The false consensus effect (FCE) is a cognitive bias where people overestimate how much others share their beliefs, opinions, and preferences.
First Click Testing is a usability testing method that analyzes where users first click when attempting to complete specific tasks on a digital interface.
Focus groups are structured discussion sessions where 6-10 carefully selected participants share insights about specific topics, products, or services.
A heatmap is a sophisticated visualization method that represents data values through varying color intensities.
High-fidelity prototypes serve as detailed, interactive representations that closely mirror the final product in both visual design and functionality.
A highlight reel is a carefully curated collection of video clips that showcase the most exciting, impressive, or significant moments from a particular event, performance, or series of events.
A Likert scale is a fundamental measurement tool in survey research that quantifies attitudes and opinions through standardized response options.
Loaded questions are questions that contain hidden assumptions designed to manipulate answers.
Logo Testing refers to a research methodology used to evaluate the effectiveness of a brand’s logo by analyzing its visual appeal, recognizability, emotional impact, and alignment with the brand’s identity and target audience.
A longitudinal study is a research method that repeatedly observes the same variables over an extended period, often spanning years or decades.
Low-fidelity prototype is a fundamental design approach that uses simple, cost-effective materials to create basic representations of design concepts.
The margin of error (MoE) is a statistical measure that quantifies the uncertainty in survey results, indicating how much the sample results might differ from the true population value.
Comprehensive guide to MaxDiff Analysis in user research. Learn survey design, data analysis, and practical applications of best-worst scaling for better decision making.
Mid-market companies represent a vital segment of the economy, consisting of businesses typically generating between $10 million and $1 billion in annual revenue.
Moderated testing is a qualitative research method in usability testng where UX researchers directly interact with participants to gather in-depth insights about user behavior and product experiences.
Monadic testing is a robust market research methodology where respondents evaluate a single product, concept, or feature in isolation.
Net Promoter Score (NPS) represents a standardized approach to measuring customer loyalty and satisfaction.
New Product Development (NPD) refers to the complete process of transforming a market opportunity into a commercially viable product.
Omnichannel Analytics represents the systematic collection, integration, and analysis of customer data across all interaction points between a business and its customers.
An open-ended question is a type of inquiry that invites respondents to share their thoughts freely and extensively, rather than selecting from predefined options.
The Paired Comparison Test is a statistical method used to compare two related sets of measurements or observations from the same subjects.
A persona is a fictional representation of a target user group, created through research to help teams understand and design for real users' needs, behaviors, and motivations.
Predictive analytics is a sophisticated approach to forecasting future outcomes by analyzing historical and current data patterns.
Prescriptive analytics is a sophisticated approach to data analysis that transcends traditional analytical methods by providing specific recommendations for action.
The Price Sensitivity Meter (PSM) is a research methodology developed by Peter van Westendorp that helps businesses determine optimal pricing through consumer surveys.
Protomonadic Testing's core characteristic is its unique combination of benchmark evaluation and comparative analysis.
Qualitative research is a foundational approach used to explore the complexities of human behavior, emotions, and decision-making. This methodology is widely applied across disciplines such as brand design, consumer psychology, economics, and marketing, where capturing subjective experiences and contextual nuances is essential.
Quantitative research is a systematic and empirical approach to investigating phenomena through numerical data and statistical methods. Unlike qualitative research, which focuses on exploring subjective experiences, quantitative research emphasizes measurement, objectivity, and generalizability. This approach is widely applied in fields where quantifiable evidence is essential for hypothesis testing, identifying patterns, and making predictions.
Return on Investment (ROI) is a fundamental financial metric that evaluates investment profitability by comparing net profit to cost.
Sequential Monadic Testing (SMT) is a research methodology where respondents evaluate multiple concepts individually in sequence, with each concept being presented and assessed independently before moving to the next.
Skip navigation links are essential web accessibility features that allow users to bypass repetitive content and navigate directly to main content areas.
Survivorship bias occurs when we only look at successes while ignoring failures, leading to incorrect conclusions about what drives success.
Tree testing is a usability research technique that assesses the effectiveness of a website or application's information architecture.
Unmoderated testing is a remote research method where participants complete tasks independently without a facilitator present.
Usability testing is a systematic evaluation process that assesses how easily users can interact with products or interfaces.
Voice of Customer (VoC) surveys are systematic methods for gathering customer feedback across multiple fields using various data collection techniques.