Max Diff vs Conjoint Analysis: when to choose the right one
Learn the key differences between MaxDiff and Conjoint Analysis, and discover which market research method is best suited for your specific needs. Compare advantages, use cases, and practical applications of both techniques.
Meet Your New Test Audience: Synthetic Users
Discover how synthetic users are revolutionizing product testing and market research. Learn about AI-powered test audiences, their benefits, applications, and how they can improve your research efficiency.
Essential Field Interview Techniques Every User Researcher Must Know in 2025
Master the art of field interviews with our comprehensive 2024 guide. Learn proven techniques, best practices, and expert tips for conducting effective user research interviews in real-world settings.
AI-Generated User Research: The Use of Virtual Synthetic Users
Explore how AI-generated synthetic users revolutionize user research. Learn to leverage virtual participants for faster, cost-effective, and scalable research insights.
7 Skills in In-depth Research on Companies:Insights from Peking University
Learn professional techniques for conducting thorough company research. Expert tips on data collection, analysis, and evaluation methods for better business insights.
The Art of Field Research: Methods and Experience Sharing in Peking University's Value Investing Course
Discover field research methods from Peking University's value investing course. Learn practical approaches and real-world experiences in investment research.
A Complete Guide to AI Consumer Insights：Ipsos' Best Practices in ｜001
Explore how Ipsos implements AI in consumer research. Learn practical frameworks and best practices for AI-driven consumer insights generation.
User Experience: How to Determine the Sample Size of Questionnaire Survey
Learn how to determine the perfect sample size for your UX questionnaires. Expert tips on statistical confidence, margin of error, and research validity.
The Ultimate Guide to User Interviews: From Theory to Practice
Master user interviews with our comprehensive guide. Learn interview techniques, best practices, and practical tips for gathering valuable user insights.
5 Proven User Research Secrets Methods from Top Tech Companies Like Google and Amazon
Discover proven user research methods used by Google, Amazon, and other tech leaders. Learn industry-tested techniques for better research outcomes.
Vol.003 7 Ways to Use AI to Enhance User Interviews in 2025
Explore 7 innovative ways AI will transform user interviews in 2025. Learn cutting-edge techniques for more effective and efficient research.
Vol.002 How AI Can Enhance Qualitative Research
Learn how AI transforms qualitative research methods. Discover practical applications, tools, and strategies for AI-enhanced research analysis.
Vol.001 User Research: Definition and Types
Comprehensive overview of user research types and methodologies. Learn key definitions, approaches, and when to use each research method.